Introduction To Contextual Study Of Nestle Marketing Essay

Introduction To Contextual Study Of Nestle Marketing Essay Nestlà © Company had started off from a single mans idea, and developed into a giant corporation. In 1866 Henri Nestlà ©, a pharmacist, developed a milk food formula for infants who were unable to tolerate their mother milk (Nestle.com). His product became a success, and it created a demand throughout Europe. As Nestlà ©s popularity grew more businesses wanted to merge and become partners with Henri Nestlà ©s business. From 1866 to 1947 the Nestlà © Company had gone through several name changes. In 1905, Anglo-Swiss Condensed Milk Co. and Farine Lactee Henri Nestlà © merged, and the companys name became Nestlà © Anglo-Swiss Condensed Milk Co. Then in 1929, Peter-Cailler-Kohler Chocolats Suisses S.A. merged with the company. The name was then changed to Nestlà © Anglo-Swiss Holding Co. Ltd, on November 27, 1936. In December 1947, Co. acquired all the shares capital of the Alimentana S.A. company in exchange for fifteen Nestlà © shares and fifteen Unilac shares for each of Alimentana S.A. share, so this point the name was at Nestlà © Alimentana S.A. And then finally, the last name change that the company would endure was in 1977, where it adopted the name Nestlà © SA (Mergent Online). The dairy products at Nestlà © are a big driving force for the growth of the companys sales. With the health kick of the many individuals around the world, it pushes the innovator and renovators of Nestlà © to reach new height in finding better and healthier products for their consumers. In 1998, the dairy business had accounted for 5% of the companys sales revenue (Rodgers, 2000). More recent, in the first half of 2004, Nestlà © milk-based products, nutrition, and ice cream accounted for 60% of Nestlà © revenue growth (Nutraingredients.com). The amount of 60% is a big portion of the companys earnings, so it would be best for Nestlà © to focus a big portion of their core competencies and resources on the fast growing dairy division. Which leads us into the most recent yogurt produced by Nestlà ©s, which is the LC1. Nestlà © strives on being innovator and renovators. So their research team in Switzerland discovered a culture called Lactobacillus acidophilus, or La-1. This particular product was chosen because it contains a probiotic agent, which is living microbial feeding supplements that allow the lower intestine to function better (Rodgers, 2000). La-1 helps the small intestine function by improving the bodys immune system, and in turn helping the body in preventing diseases. Nestlà © has now found a solution for their health conscious consumers, but now they need to find away to implement it into one of their products. That when the researchers at Nestlà © discovered that if they replace one of the mixes in their yogurt with the La-1 the same texture would be maintained. Now with the combination of Nestlà © yogurt mix and the La-1; Nestlà © has given their yogurt the name of LC1. Decentralization Switzerland is home to Nestles Swiss subsidiary, its international headquarters and the registered office of Nestles holding company, but Nestle does not regard its Swiss headquarters as the center of the universe. Decentralization is a basic principle of Nestle. Their policy is to adapt as much as possible to regional circumstances, mentalities and situations. By decentralizing operational responsibility, they create strength and flexibility and are able to make decisions that are better attuned to specific situations in a given country. Policies and decisions concerning personnel, marketing and products are largely determined locally. This policy creates stronger motivation for Nestles executives and employees and a greater sense of identification with Nestles business. It is not Nestles policy to generate most of its sales in Switzerland, supplemented by a few satellite subsidiaries abroad. Nestle strives to be an insider in every country in which it operates, not an outsider. ` Research and development Nestle is probably unique in the food industry in having an integrated research and development program that engages in applied and basic research in the fields of human physiology, health, nutrition and raw materials. Their research and development program gives them the capacity to create new types of products that they cannot even imagine today, especially in the critical area where preventive medicine and food products overlap. In addition, as concern for the environment grows, research will play an important role in overcoming environmental problems. For Nestle this is particularly important in packaging. While Nestlà © Corporate Business Principles  will continue to evolve and adapt to a changing world, their basic foundation is unchanged from the time of the origins of Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestlà © is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: Nestlà ©s business objective is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestlà © does not favor short-term profit at the expense of successful long-term business development. Nestlà © recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist. Nestlà © believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. Nestlà © is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. Nestlà © continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. In Nestlà ©s view, it must be fully integrated in the social, cultural and economic fabric of the countries in which it operates. Thus no matter which country it operates in, it is committed to strengthening local communities. VISION AND STRATEGY The Nestlà © global vision is to be the leading health, wellness, and nutrition company in the world. Nestlà © Pakistan subscribes fully to this vision. In particular, we envision to: Lead a dynamic motivated and professional workforce proud of its heritage and bullish about the future. Meet the nutritional needs of consumers of all age groups from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality. Deliver shareholder value through profitable long-term growth, while continuing to play a significant and responsible role in the social, economic and environmental sectors of the country. Our brands are the preferred choice in their categories. Consumer insight drives all aspects of our marketing and communication efforts. Our communications to the consumer are relevant, cutting-edge, and adhere to the highest standards of responsible communication. Our company is seen as the No. 1 career destination for talented, motivated and ambitious professionals. Our result-oriented organizational structure ensures effective communication and empowered self-management. Our milk collection and agri services will continue to play the primary role in development of the dairy sector in rural Pakistan. Our proactive innovation and renovation culture is the key to our success in the marketplace. Fully integrated systems (Nestlà © Pakistan, suppliers, customers) ensure efficient business processes. Non-strategic activities and products are outsourced or discontinued. Headquarters: Greenwich, CT, USA Brands: 14 Related to: Nestlà © Waters, Paris, France, a subsidiary of Nestlà ©, S.A., Vevey, Switzerland Products Nestlà © has a wide range of products across a number of markets including coffee (Nescafà ©), bottled water, other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food. Business segments Beverages Milk Products, Nutritional, and Ice Cream Prepared Dishes and Cooking Aides Confectionery Other Food Beverages Pet Care Pharmaceutical Products Nestle Pakistan Milestone In 1912 Nestle begins its long relationship with South Asia when the nestle Anglo-Swiss condensed Milk company starts importing and selling finished products in the Indian market. Nestle makes clear a distinction between strategy and tactics. It gives priority to the long-range view. Long-term thinking defuses many of the conflicts and contentions among groups this applies to employment conditions and relations with employees as well as to the conflicts and opposing interests of the trade and the industry. Of course, ability to focus on long-term considerations is only possible if the company is successful in the struggle for short-term survival. This is why Nestle strives to maintain a satisfactory level of profits every year. Nestlà © describes itself as a food, nutrition, health, and wellness company. Recently they created Nestlà © Nutrition, a global business organization designed to strengthen the focus on their core nutrition business. They believe strengthening their leadership in this market is the key element of their corporate strategy. This market is characterized as one in which the consumers primary motivation for a purchase is the claims made by the product based on nutritional content. In order to reinforce their competitive advantage in this area, Nestlà © created Nestlà © Nutrition as an autonomous global business unit within the organization, and charged it with the operational and profit and loss responsibility for the claim-based business of Infant Nutrition, HealthCare Nutrition, and Performance Nutrition. This unit aims to deliver superior business performance by offering consumers trusted, science based nutrition products and services. The Corporate Wellness Unit was designed to integrate nutritional value-added in their food and beverage businesses. This unit will drive the nutrition, health and wellness organization across all their food and beverage businesses. It encompasses a major communication effort, both internally and externally, and strives to closely align Nestlà ©s scientific and RD expertise with consumer benefits. This unit is responsible for coordinating horizontal, cross-business projects that address current customer concerns as well as anticipating future consumer trends. Nestlà © is a global organization. Knowing this, it is not surprising that international strategy is at the heart of their competitive focus. Nestlà ©s competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlà © aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa and Latin America. Nestlà © recognizes the profitability possibilities in these high-risk countries, but pledges not to take unnecessary risks for the sake of growth. This process of hedging keeps growth steady and shareholders happy. When operating in a developed market, Nestlà © strives to grow and gain economies of scale through foreign direct investment in big companies. Recently, Nestlà © licensed the LC1 brand to Mà ¼ller (a large German dairy producer) in Germany and Austria. In the developing markets, Nestlà © grows by manipulating ingredients or processing technology for local conditions, and employ the appropriate brand. For example, in many European countries most chilled dairy products contain sometimes two to three times the fat content of American Nestlà © products and are released under the Sveltesse brand name. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. European and American food markets are seen by Nestlà © to be flat and fiercely competitive. Therefore, Nestlà © is setting is sights on new markets and new business for growth. In Asia, Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà ©s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers. Recently, Nestlà © acquired Indofood, Indonesias largest noodle producer. Their focus will be primarily on expanding sales in the Indonesian market, and in time will look to export Indonesian food products to other countries. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. As a matter of fact a good strategy is not the only necessary prerequisite for operating successfully in foreign markets. In markets of transitory nations or even less developed nations there could be a risk in terms of political instability harming the political economy such as the security of property rights, macroeconomic and cultural uncertainties are as well an issue. To a certain extent environmental changes occur with the notion of endangering the basic strategy. In order to avoid these influences and to counter react on these a company needs the ability of gaining steady learning process which needs ultimately to be implemented with a cross-functional attitude among all functional levels. Flexibility is another distinctive competencies a company must be able to achieve to react as quickly as possible to changing environments. As a consequence, the company must implement mechanisms allowing it to respond to changes in local demand, cultural barriers and political fluctuation. Ethnocentric behaviour must be avoided in any circumstances in order to approach the market in the appropriated way. A company must as well learn to consider decisions under the long-run perspective, because markets can be conquered within short period, but the successful implementation of a strategy needs more time than that. Entering a new market requires some pre-math. The company must estimate the perspectives it has in that new market with regards to threats and opportunities formulating the profile of that country. Basing on this profile the company is able to figure out the strategical approach. One important part of the strategy must be the cultural awareness, which means a company should employ locals in order lower cultural barriers and resentments established by the foreigner. Hence, this results in a better insight and handling of local demand conditions and knowledge about the customer. In order to guarantee flexibility the functional level units must have their own responsibility and must have freedom in decision making, which allows a quick response towards market fluctuations. To relate these statements to this case Nestles business process in Nigeria gives a good example. An entirely new marketing approach, distribution channel and network had to be set up due to changing demands, lacking infrastructure and a lack of security. Nestle managed these threats successfully by understanding the culture and the being aware of the lack of essentials. Joint ventures Nestlà © holds 26.4% of the shares of LOrà ©al, the worlds largest company in cosmetics and beauty. The Laboratoires Inneov is a joint venture in nutritional cosmetics between Nestlà © and LOrà ©al, and Galderma a joint venture in dermatology with LOrà ©al. Others include Cereal Partners Worldwide with General Mills, Beverage Partners Worldwide with Coca-Cola, and Dairy Partners Americas with Fonterra. SWOT analysis Strengths: Nestles LC1 division has many strengths. Their first is that they have a great CEO, Peter Brabeck. Brabeck emphasizes internal growth, meaning he wants to achieve higher volumes by renovating existing products, and innovating new products. Another strength that Nestle has is that they are low cost operators. This allows them to not only beat the competition by producing low cost products, but by also edging ahead with low operating costs. Weaknesses: The main weakness of the LC-1 division of Nestle is that they were not as successful as they thought they would be in France. The launch in France was in 1994, but since the late 1980s, Danone had already entered the market with a health-based yogurt. The second weakness is that LC-1 was positioned as too scientific, and consumers didnt quite understand that LC-1 was a food and not a drug Nestle also has multiple critical resources. They have a great research and development team. Opportunities: An opportunity that Nestle has is that health-based products are becoming more popular in the world, including in the United States. Nestle also has an opportunity of being even a larger market leader in Germany with LC-1. Within two years of launching the product in Germany, they had captured 60% of the market. This was due to the fact that they differentiated the product, and Germans simply preferred the taste. Another opportunity of LC1 is that, because they are a market leader, they can introduce more health-based products in Germany. Threats: A threat to Nestle is the fact that some markets they are entering are already mature. Danone had an established leadership position in the yogurt market in France. Since Danone was the first to arrive in the market, they have always been the market leader there. Also consumers in France liked the taste of LC-1, but researchers believe they did not repurchase the yogurt because they preferred the taste of Danone products better. Another threat to Nestle is that there is intense competition in the United States yogurt market. General Mills Yoplait division is the leader in the yogurt market in the United States. Yoplait has been the leader for years and is constantly innovating new health products. Competitors General Mills has been a strong competitor of Nestle Unilever NV (UN) A Dutch company that produces packaged foods and products for the home and personal care markets. Unilever is one of Nestles largest international competitors. Kraft Foods (KFT) A U.S. company that produces packaged foods products. Kraft is one of Nestles largest U.S. based competitors. On January 19, 2010, Kraft bought Cadbury Schweppes (CSG) for $19.5 billion, creating the largest candy company in the world and strengthening Krafts international presence. Cadbury Schweppes (CSG) is a U.K. company that produces products for the confectionery and non-alcoholic beverages markets; they compete with Nestles beverage and confectionery products internationally and in the U.S. GROUPE DANONE (DA) A French company that produces packaged foods and beverages. Groupe Danone competes with Nestle internationally and in the U.S. Hershey Foods (HSY) A U.S. company that produces chocolate and sugar confectionery products. Hershey Foods competes with Nestles confectionery brands mostly in North America.

Womens Rights in the Workplace

Brittany Dorris Mr. Dean Ford Eng. 101 04 October 2010 A Wife, a Mom, and a Worker Women fought very hard for their rights in the workplace. Some of them, including Susan B Anthony, went above and beyond the norm. Yet, today our rights are still not the same as a man’s. At one point women weren’t allowed to work at all, and today they are allowed to have jobs while still being home makers. Although improvements have been made, there are still several dilemmas that need to be addressed. A women earns less than a man when doing the same work, and that is extremely unfair.Another issue in the workplace is that men underestimate women due to lack of strength and discrimination. There are also the issues of pregnancy and sexual harassment. Due to financial aspects, discrimination, and issues solely based on gender, women are not treated equally in the workplace. A young adult female will pay the same tuition as a young male throughout school, yet in the workplace she will ea rn less money. A woman only earns 77 cents on the dollar of what a man earns (Talk). The average 25 year old woman working full time until age 65 will earn $523,000 less than the average working man (Rodriguez).It is unjust that a female pays the same for an education in order to get a job, but a male at the same job will earn more money. African American women earn 72 cents to the dollar of a white male and Latino females earn 60 cents (Williams). If a woman is required to pay the same bills as a man, then why does she earn less for doing the same job? If a man has an electricity bill for $100 and earns 10 dollars per hour, he only has to work ten hours in order to pay the electricity bill. When a woman has a $100 electric bill and works the same job as the aforementioned male, she would have to work more than 10 hours.Women aren’t required to work at a slower pace than men and are required to pay the same for bills and schooling, so it is not fair for them to make less mone y. Women are often discriminated against and belittled in the workplace due to factors that are not logical. It is frequently claimed that woman should have to ‘fit in’ to a ‘masculine culture’, but there is little systematic evidence on this (Faulkner 2). Women are too often discriminated against and underestimated when it comes to careers. An example of women being underestimated while at work is in the military.Though the percentage of women in the U. S military has increased dramatically since 1980, which is when they were first allowed to serve, women are less likely to go into combat. Although there are no laws that prohibit women from going into combat, there are laws that prohibit women from going into permanent assignments such as ships and aircrafts, according to a study conducted by the Women’s Research and Education Institute. Most of these restrictions are for the Marine Corps, Navy and Air Force. There are also policies that restrict wo men’s roles in the Army.Though there are some restrictions on women’s roles in the military, the Coast Guard and Department of Transportation give women opportunities. As a matter of fact, the proportion of jobs available to women in the Coast Guard and Department of Transportation is 100 percent compared to other services in the military, according to the study. (Rodriguez) There is no logical reason why a female should not be allowed to work permanently on jobs and assignments such as ships and aircrafts. Females are completely capable of using high intellect, doing hard labor, and running equipment.It is very wrong of men to treat women so poorly in the workplace due to stereotypes. Another example of female discrimination in the workplace that I know about from personal experiences is my mother’s career. My mother works in construction and does finish work on houses. She is treated very poorly by her male coworkers because they do not agree with her working a job that they see as a ‘mans job’. Regardless of their asinine opinions, she is usually the first one done with her assignments and considered by her bosses to be one of the hardest workers in the company.Sadly, she is still paid less than the men at her job. If she is truly one of the best employees then she should be given a raise instead of being awarded less cash. It is illegal to not hire someone based on their race, yet it is legal to pay a woman less due to her sex. It should be clear to everyone that women are treated poorly and unfairly in the workplace everyday. Another stereotypical belief is that women aren’t as intelligent as men. If this were true, then the female generations of our past would not have come as far as they have today in the workplace.There are women involved in politics, the medical field, and education. If men were truly more intelligent, then women would not be capable of being successful in those fields. Linda Tapp, president of Crown Safety in Cherry Hill, and a very successful female, states that â€Å"gender discrimination is still live and well. No matter how much we like to think things have changed, there are more than a few people out there who think a woman can still not do the same jobs a man can do†(Eglash). In my own experience, I have learned that female teachers and doctors do an equally good job as males in those fields.A woman is fully capable of doing a job that requires high intellect, just as a man is. I believe that it is ridiculous and unjustified for a man to treat a woman at work poorly because he believes that men are more intelligent. While for the most part women and men are the same, there are biological differences that should be taken into account. One of the main differences is the fact that females can become pregnant. Instead of treating women better in the workplace and respecting them for trying to keep a job while pregnant, men tend to treat them poorly.In 1964, the Title VII was amended by the Pregnancy discrimination Act; it was put into action in order to eliminate the issue of pregnancy affecting a female’s career (Kazlowski 27). Although it is illegal to dismiss a woman from her career due to her becoming pregnant, there are still cases where it happens. Not only are women required to do the same work as a man for less pay, but they are also expected to be good mothers and attentive wives. I believe that a woman should be paid more than a man due to the fact that they tend to have more to balance in their daily lives.A female teacher who is pregnant gets less sleep than a male teacher,. and the female still has to show up at work bright and early. Women are not cut enough slack while pregnant and still earn less than a man. Have a guy carry 30 extra pounds on his stomach and see if he can still do his job. Some people say that women have unfair advantages when it comes to acquiring jobs and that makes it acceptable for them to be p aid less. I agree that in some circumstances women are unrightfully rewarded jobs due to being â€Å"attractive females† but that does not justify them being paid less.I personally believe that I was given my job due to the fact that I am a young female, but I still work as hard as my male coworkers in order to try and earn respect and get equal pay. Although this is not always a bad aspect for females, it still places them in an unequally category next to men. One of the main issues that are present in the workplace for females is sexual harassment. Women are constantly being disrespected based on sex, including at the workplace. If that is not poor treatment, then I don’t know what is.Despite common assumptions, new research suggest that women are not more likely to be sexually harassed when they are the minority or majority in a work group. Instead, researchers found that in most cases, women were sexually harassed at work when their work group had a similar proport ion of males and females. (McGuire) This says that when a woman is given an equal opportunity to work somewhere, she is more likely to be sexually harassed while at work, and that leaves her in an unfair predicament. Sexual harassment is a crime and can make someone feel degraded and disrespected.Some women only have jobs because they allow their bosses and coworkers to sexually harass them, and I know this because I am one of them. My own male coworkers say they wish they could keep a job just by being â€Å"attractive†. They do not understand that it affects someone’s confidence when they know the only reason they have a job is solely based on looks. A female senator was once called a prostitute and attractive (Thompson). This is one of the many examples of verbal harassment that women all over the world face everyday in the workplace.Physical harassment such as groping also exist for females at work. While most harassment isn’t done maliciously, most women wo uld much rather have their job because they deserve it and not because they are female. Women should be treated equally as a whole, not just where it gives them an advantage, such as attaining the job in the first place. Women are treated unequally and unfairly throughout the world. Some of the situations work in a woman’s favor while others give them a large disadvantage. There are females who don’t work hard, and get to keep their jobs based solely on attractiveness.Then we have women who work hard and still get paid less than a man. If that is the case, then a woman’s bills and school tuition should also be 77 cents to the dollar, or they should not be required to work as hard for their money. Let’s not forget to mention that there are still jobs that women have difficulty or are not capable of acquiring, such as manual labor jobs or technical jobs. If we can have female body builders who are stronger than most men, then we should be able to have femal es working in all fields of the army.Sexism and unfairness in the workplace is a big issue that shouldn’t be ignored. Maybe the reason it is so often ignored is because it stirs up failure and embarrassment for the American government, since they fought against it for 30 years (Rodriguez). As a country, we should fight to end the fact that women are treated unequally in the workplace, rather than ignore it. All women should earn the same wages as men and be given the same job opportunities. Also they should not be stereotyped or discriminated against while in the workplace.

High Fat And Low Carb Diet - 932 Words

Learning that (good) fats are good, and wheat is bad (white or whole, it all has gluten), one may think, â€Å"What should I eat then?†. The answer is a high-fat and low-carb diet. An excellent example of such a diet is called the Paleo diet. Nutritionist Stephanie Eckelkamp discusses the theory behind the Paleo diet, â€Å"The theory is, our bodies haven t evolved to properly digest these modern foods, which became widely consumed only upon the advent of agriculture 12,000 years ago†. Evolution happens very slowly, so our stomachs know the chemistry of meat, fat, and veggies. It knows how to break them down. If the species of felines have been eating meat, then why would anyone start to force all cats to start eating beans and rice? That food wasn’t meant for them, and it would probably make them really sick. If humans have been eating meat, fat, and veggies for so long and have been never had a problem with weight, then why is everyone so surprised that large q uantities of GMO food (genetically modified food that has been changed in a lab), featuring modern-day gluten, has dramatically increased obesity and is killing more people than cigarette smoking? What about the people who have lost weight with the low-fat and high-carb diet? A recent study done by a Harvard team of professors looks at the difference between high-fat and high-carb and their effects for weight loss. Amby Burfoot, who wrote an article explaining the study, reported this, â€Å"After six days, the high-carb groupShow MoreRelatedLow-Carb Diets Proven to be Effective Essay945 Words   |  4 Pageswant to go on a diet and lose weight? The low-carb diet is a great option, you’ll lose more weight, and faster than other diets! The health benefits of a low-carb diet significantly outweigh the negatives. 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While cutting out carbs, you will be eating for protein. Phase 2- You are still eating the vegetables, you will start adding berries and nuts. Phase 3- Adding more foods to your diet. Adding more carbs back. Phase 4- Maintaining your weight and continuing to eat healthyRead MoreThe Body s Energy From Four Key Fuels1655 Words   |  7 Pagessotred in liver and the muscles 2) protein, which can be converted to glucose in the liver 3) fat, which is stored primarily in adipose tissue. Under specific conditions a fourth fuel comes into play -ketones which are derived from the incomplete breakdown of free fatty acids. Under normal dietary conditions ketones play a minimal role in energy prodcition. During times of Low carb dieting or starvation diets ketones impact energy p roduction significantly. When looking at storage of bodily fuels triglyceride

A Raisin in the Sun Free Essay Example, 1000 words

A Raisin in the Sun by Hansberry: An Analysis of Themes Explored Outline Thesis: An analysis of the play A Raisin in the Sun, by Lorraine Hansberry reveals that the major themes explored in the work include the development of an individuals’ struggle against society, racial discrimination and the significance of dreams in a person’s life. I. The play explicates the theme of how individuals must struggle against social afflictions in order to survive. A. Each of the members of the Youngers’ family must fight against the problems of poverty and deprivation. B. Walter must struggle to fulfill his social obligations of providing for the family C. Beneatha must face the tribulations posed by a patriarchal society. D. Ruth faces the challenges of poverty which renders them unable to have another child. II. Another important theme explored is that of racial discrimination and class distinction. A. When the Youngers decide to move into a neighborhood occupied primarily by white people, they are requested to stay away and are offered a decent sum of money to do so. B. The play illustrates not just individual and historic racism, but also institutional racism. C.We will write a custom essay sample on A Raisin in the Sun or any topic specifically for you Only $17.96 $11.86/pageorder now The prevalence of class division, particularly within the African American community is demonstrated mainly through the relationship between Beneatha and her well-to-do boyfriend, George Murchinson. D. Beneatha is not wholly accepted by the Murchinsons as she hails from a poor family. III. The role of dreams and aspirations in an individual’s life is also very lucidly depicted. A. Beneatha dreams of becoming a doctor, while Walter wishes for wealth and money. B. The destructive power of dreams, when one becomes obsessed by them is also revealed through Walter’s relentless quest for money, regardless of the moral implications of his acts. C. Hence, the matter of whether the end justifies the means is raised. D. In the end, however, the Youngers decide that the foremost objective is to do what is in the best interests of the whole family. A Raisin in the Sun by Hansberry: An Analysis of Themes Explored â€Å"Literature adds to reality, it does not simply describe it. It enriches the necessary competencies that daily life requires and provides; and in this respect, it irrigates the deserts that our lives have already become. † These words, by C. S. Lewis aptly encompass the significance of literature and its study. Literature, be it prose, poetry, plays, fragments or anecdotes, has a way of deepening lives through its depiction of characters, themes and symbols, quite unique yet human and relevant.